In a world where our every move is tracked by technology, the issue of unwanted tracking has become a growing concern. Apple and Google have taken a step towards addressing this problem by collaborating on a new industry specification aimed at preventing misuse of Bluetooth location tracking devices such as Apple's Airtag.
The draft specification proposes measures that will help prevent unauthorised tracking and protect users' privacy. It outlines a set of rules that manufacturers of Bluetooth location tracking devices must adhere to, including the use of rotating identifiers that change frequently to prevent long-term tracking.
The use of Bluetooth location tracking devices has become increasingly popular in recent years, with the rise of products such as Tile and Airtag. These devices allow users to track the location of items such as keys, wallets, and even pets, providing peace of mind and security.
The draft specification proposed by Apple and Google aims to address these concerns by setting out clear guidelines for manufacturers of Bluetooth location tracking devices. These guidelines include the use of encrypted communication between the device and the user's smartphone, as well as the ability for users to disable the device's tracking function at any time.
This collaboration between two of the biggest players in the tech industry is a promising development in the fight against unwanted tracking. With the support of other industry leaders, the proposed specification has the potential to become an industry standard that will benefit users around the world.
Overall, this move by Apple and Google is a positive step towards creating a safer and more privacy-conscious environment for users of Bluetooth location tracking devices. It demonstrates that these companies are committed to addressing the growing concerns around unwanted tracking and protecting the privacy of their users.
